Overview
Hanwha Techwin
- UI / UX, WordPress Web Design
- 2014
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Bespoke Web Design
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Custom Product Data
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Landing Page System
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Customised Admin
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Download Centre
Hanwha Techwin Europe’s decision to refocus their marketing strategy, required the development of a brand new website.
Hanwha Techwin Europe’s decision to refocus their marketing strategy, required the development of a brand new website.
The Solution
A customised CMS capable of editing content in ten languages, an improved user experience, and a single source for all product news and market events.
Colour Palette
In our commitment to harmonise the design with the Hanwha Techwin's brand, we meticulously adhered to a colour palette that strictly adhered to the core colours employed by the company. This deliberate choice ensured not only visual consistency but also a deep alignment with the brand's identity, reinforcing a strong and recognisable presence across all aspects of their digital representation. By adhering to these core colours, we created a website that resonates authentically with Hanwha Techwin's established image, enhancing their brand's cohesiveness and impact in the online space.
Typography
Our selection of fonts for the web design was equally informed by a careful review of Hanwha Techwin's brand guidelines. By following these guidelines, we ensured that the fonts chosen resonated perfectly with the established brand identity. This strategic decision not only maintained visual consistency but also conveyed a cohesive and authentic representation of the brand's messaging and values throughout the website. In doing so, we strengthened the alignment between their digital presence and the core principles that define Hanwha Techwin, providing a seamless and engaging experience for their online audience.
Subtle Motion Effects
Premium Features
We implemented a robust set of features for the website that empowered the Hanwha Techwin team to efficiently manage content across the site in not just one or two, but a total of ten languages. This comprehensive multilingual functionality was instrumental in ensuring that their global audience had a seamless and accessible experience, reinforcing Hanwha Techwin's commitment to international outreach.
Furthermore, we introduced a powerful download center within the website. This feature facilitated easy access to a wide range of resources, documents, and materials for their products. Whether it's product manuals, software updates, or informative materials, the download center streamlined the process, providing a valuable resource hub for visitors and enhancing the overall user experience.